Interpreting the meaning of an image is what we have don since we first opened our eyes. Throughout our history our visual representations change. they change through culture, technology, environment. Everyday we are bombarded with images simple and complex, in which we identify meaning. To comprehend these underlying meanings, one must understand the emotional, and psychological influences of the image. Image is one of our widest form of communication
The media culture is saturated in visual communication. These images are created or digitally enhanced to send a message. Each message targets a specific audience to persuade, inform, or move to action. Media specialists determine how specific images and symbols affect viewers and their responses to the pictures when choosing illustrations for articles, magazines, and websites.
Photos are easily doctored, an increasing concern with the rise of citizen journalism. The images may be altered to add clarity, but in the process, the message of the image might change.
Continued high standards of media ethics and thorough fact checking and vetting of photographs can help to mitigate these important media issues. Digital forensics is an emerging field working to address the issues of faux photography
Read more at Suite101: Visual Communications Literacy Development: Understanding and Analyzing Images Used in Media Culture http://medialiteracy.suite101.com/article.cfm/visual_communications_literacy_development#ixzz0iJJaCOOl
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There is a huge problem these days with media pollution. Children are bombarded with images of very mature things which makes them feel as if they should grow up quicker. No wonder we have thirteen year old kids sneaking out of the house to go to parties and drink, when all they see on TV are those kinds of decisions being made by there "so called" idols. Although "photo-visual literacy is substantially valuable to children's education" as Yee said, we must be careful about what ideas and values this media instills in the malleable minds of our kids.
ReplyDeleteAs Christian said, the media culture is saturated in visual communication under the context of visual culture. As a result, this omnipresent media culture promotes the development of visual culture as well. Under the visual culture age, the disputes of its artistic specialty and visual representation still exist whereas the advertising art is still changing and developing. With noticing the gradual recognition for media communication, both the positive and negative features are represented by advertising. There were fears which could be leading to the commercialization of childhood as youngsters are born bonded with adverts and media images. The sexualisation of girls results in problems like eating disorders and under-age binge drinking. Some children are worried about their weight, going to become anorectic, most of them even think alcohol is the way to be really cool and all the advertisements tell them that this is how they should act.
ReplyDeleteAn image can have various meaning to different individuals. Some factors that can affect our interpretation to a certain image are age, ethnicity, religious beliefs and culture. For example, I like seeing a picture of a pig I think it is really cute but Muslim people might not agree with me. Other people might think of that a certain picture is offensive or funny. An image can only be appealing to people if they would catch the meaning and at the same time relate to it. So, we can see that even in advertisements they use different approach depending on their target market. Media can never survive without images; it does not just make it more appealing but it also explains the message well.
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